The market research firm Forrester predicts that the global public cloud market will expand at a 22% annual growth rate, but why are businesses choosing to utilize the cloud? Overall, it’s due to the wide range of benefits that cloud computing offers to businesses of all sizes. We’ve broken down five reasons why many companies are choosing the cloud for their business needs.

Access To A Wide Net Of Applications

Cloud computing allows  access to many of the essential applications needed for a business. Applications like accounting software, customer relationship management tools, and video conferencing are just a few of the popular applications that are accessed through the cloud.  Businesses traditionally paid expensive licensing fees to access applications, but thanks to cloud technology these services can be obtained more cost-effectively.

Flexibility To Adapt To Changing Business Requirements

Cloud solutions are customizable and scalable to meet the needs of the business using them. Cloud based programs can evolve with a business as it grows, eliminating the need to purchase expensive hardware and manage costs associated  with upkeep. Cloud computing also saves businesses from having to purchase additional servers as your organization grows.

Cost-Effective Solution

Although it’s an initial investment to onboard cloud services, it will save you money in the long run. Before cloud solutions, a growing business’ only option was to invest in more traditional IT infrastructure, which was costly. Cloud computing offers a predictable monthly fee, allowing businesses to better manage their IT budget.

Supports A Work/Life Balance For Employees

As cloud solutions are flexible by nature, company data can be accessed from remote locations – including home offices, co-working spaces and mobile devices.  As the trend for work/life balance continues in the workforce, offering remote work options helps with your recruitment and retention strategy.

Eco-Friendly Alternative

An often overlooked benefit of cloud computing is that it’s an eco-friendly solution. Cloud computing utilizes less energy than traditional IT infrastructure and less hardware is required, resulting in lower waste, making it a green and friendly alternative.

Taking advantage of cloud-based business solutions is ultimately a choice unique to each business owner. With the number of benefits cloud computing offers, we’ll continue to see more companies moving toward cloud solutions for their business needs.

Interested in learning more about cloud computing? Send us your questions and we’ll be happy to answer them.